BEYOND WORDS AND PICTURES….Because it takes more than just text on a brochure to explain all the benefits of Nikon lenses. Imagine-i goes beyond traditional media and brings interactive illustrations and videos, allowing you to feel the difference first hand at demonstration time.

The brand new Nikon Imagine-I app is available to download now via the App Store, or by simply following the link below:

Nikon has made the ‘Top 20’ in the 11th annual CoolBrands poll. Just under 3,000 British consumers and a panel of 39 “key influencers” ranked a shortlist of 1,200 brands from more than 10,000 initially considered. The panel scored each brand for factors including innovation, originality, style, authenticity, desirability and uniqueness ahead of the public vote….

Nikon Optical USA now has a brand new look on their website! You could also search which Nikon Lenswear products are available for you through the ‘Find the Right Lenses for Yourself’ simulator.

We launched a brand new facebook application “What do you SEE with Nikon Lenswear?” on July 18th. It’s an application where you can create your own I SEE tagline on your photo. Challenge your creativity and share your I SEE moment with your friends!

Nikon Lenswear launched its official facebook page!