Nikon App Available Now!

21st Nov 2012

BEYOND WORDS AND PICTURES….Because it takes more than just text on a brochure to explain all the benefits of Nikon lenses. Imagine-i goes beyond traditional media and brings interactive illustrations and videos, allowing you to feel the difference first hand at demonstration time.

The brand new Nikon Imagine-I app is available to download now via the App Store, or by simply following the link below:

Nikon - Top 20 Coolest Brand

13th Oct 2012

Nikon has made the ‘Top 20’ in the 11th annual CoolBrands poll. Just under 3,000 British consumers and a panel of 39 “key influencers” ranked a shortlist of 1,200 brands from more than 10,000 initially considered. The panel scored each brand for factors including innovation, originality, style, authenticity, desirability and uniqueness ahead of the public vote….

Nikon Lenswear USA website re-launches

21st Aug 2012

Nikon Optical USA now has a brand new look on their website! You could also search which Nikon Lenswear products are available for you through the ‘Find the Right Lenses for Yourself’ simulator.

What do you SEE with Nikon Lenswear?

19th Jul 2012

We launched a brand new facebook application “What do you SEE with Nikon Lenswear?” on July 18th. It’s an application where you can create your own I SEE tagline on your photo. Challenge your creativity and share your I SEE moment with your friends!

Tips for healthy eyesight


  1. Sit comfortably and rub your hands until they get warm
  2. Put gently your cupped hands on your closed eyes. Beware of not pressing your eyeballs. Your nose shouldn’t be cover by your hands.
  3. No light rays should pass through your finger.
  4. Concentrate on the darkness. If your arms hurt, lean on a table.
  5. Breathe slowly and consciously.
  6. Stay in this position during three minutes and more.
  • Frequency: 3 minutes or more
  • Where: Home